FAQ

Questions, answered

Everything businesses ask before they verify. Still unsure? Ask us directly.

How is this different from a normal business directory?

A directory lists whoever signs up. We only publish a business after credentials have been reviewed and checks have passed, and we keep re-checking every day. The listing is a by-product; the verification is the product.

How long does verification take?

Most businesses get a decision within minutes of entering their details. AI validates the credentials and runs the cross-checks immediately; only exceptions go to manual review, which is usually resolved the same business day.

What details do I need?

Your business registration details, any industry license number that applies to you, and current insurance policy details (general liability, and errors & omissions where relevant) — all entered through structured forms, no document uploads. A working website and business email are checked automatically.

What happens if I fail a check?

You get an itemised list of exactly what failed and why, plus the fix. Nothing is published until you pass, and you can re-run verification as soon as you have the missing evidence.

Can I just pay for the badge?

No. Payment covers the review and the ongoing monitoring, not the outcome. A badge that could be bought would be worthless to the buyers it is meant to reassure.

What makes a badge go gray?

A lapsed license or insurance policy, a website that stops responding, or contact details that no longer resolve. The badge grays out automatically wherever it is embedded, and you are told which check failed.

Why does AI visibility matter?

Buyers increasingly ask an assistant to shortlist vendors instead of scrolling a results page. We publish structured, machine-readable trust data for every verified business, which is what those systems can actually cite.

Can I cancel?

Yes, from your billing portal at any time. Your badge and monitoring stay live through the end of the paid period, then the listing is retired.