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Ikea Opens Its First Store in India and Bets Localization Will Win Over the Middle Class

Nothing marks your arrival in the middle class quite like that first trip to fill up the car at Ikea. Now Indian consumers can experience the joys and frustrations of navigating a flatpack furniture-filled fluorescent labyrinth of their own. Ikea opened its first Indian store on Thursday in Hyderabad, part of a $1.5 billion investment […]