Paytronix, mParticle team on data integration

Guest engagement provider Paytronix and mParticle, a customer data platform, are partnering on an initiative that will let brands connect data from Paytronix to mParticle.

The integration will help brands unlock the value of loyalty data as well as stream loyalty, messaging engagement and ordering data from Paytronix to mParticle, according to a press release.

With data from Paytronix available in mParticle, brands can create a 360-degree view of the customer, containing data from across varied sources, and easily connect that data to their preferred advertising, CRM, customer service and analytics tools without any development work.

“Being able to integrate the Paytronix guest engagement platform with mParticle’s customer data platform will be a game changer for enterprise organizations,” Dan Murphy, head of partnerships, Paytronix Systems Inc., said in the release. “This partnership unlocks the ability for brands to use all of their data to inform their CX program and, consequently, their ability to build more meaningful campaigns.”