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Opera Event raises $5 million to connect advertisers and esports influencers

Opera Event raises $5 million to connect advertisers and esports influencers

Opera Event has raised $5 million for its unified influencer platform, which connects advertisers and influencers.

Antera led the round, with participation from previous investors Atlas Ventures, Everblue Management, and Konvoy Ventures.

Oakland, California-based Opera Event has created a management, engagement, and rewards platform for influencer management, enabling team organization and administration for creators and influencers across esports and social media.

With Opera Event, influencers can organize teams to combine and grow audiences and attract advertisers.

Above: Opera Event CEO Brandon Byrne

Image Credit: Opera Event

Designed as a full solution for influencers, teams, and brands, the platform lets influencers manage across Twitch, YouTube, Discord, Twitter, and other social platforms, making running and tracking programmatic campaigns as simple as a few clicks.

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Brands can use the platform to select and oversee Opera Event teams to create, promote, and scale campaigns in a transparent way. Opera Event optimizes campaign management through detailed reporting dashboards as content is created and distributed.

Opera Event CEO Brandon Byrne said in a statement that the company will help influencers evolve, enabling them to band together, create standards, and take a unified message to their audiences. He said the funding will allow the company to explore other verticals, hire internally, and continue to develop the software needed to power the next step in influencer media.

Above: Opera Event logo

Image Credit: Opera Event

With its new round of funding, Opera Event will expand its development team, as well as grow its sales and marketing efforts. The platform has attracted more than 60 esports teams, representing a combined 1.7 billion streaming minutes on Twitch per month.

Antera managing director Dushan Batrovic said in a statement that Opera Event has made impressive inroads in esports and its programmatic tools can help an industry in desperate need of proper systems, control, and scale.

Byrne, a veteran of Curse and Team Liquid, started the company in 2016, and it has 18 employees.

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