Krispy Krunchy Chicken Celebrates Brand Evolution & Growth at 2023 Annual Conference
Alexandria, LA (RestaurantNews.com) Krispy Krunchy Chicken®, one of the fastest-growing hot food concepts in the convenience store business, recently hosted its first ever all-company 2023 Annual Conference, where new President Jim Norberg marked the brand’s remarkable growth and set the company vision for the coming year.
Held at the Sandestin Beach & Golf Resort in Miramar, FL, the conference brought together Sales, Operations and Support Center teams to learn about the next phase of the brand’s development and how it will continue to grow the business of its branded concepts. Blending team-building events and practical training sessions with an overall message of “NOW is the time,” Norberg and CEO Dan Shapiro tied the vision together with a focus on the company’s core values.
“We are dedicated to maximizing profit for our operators,” said Norberg. “In the past year and through the guidance of our private equity partner, Main Post Partners, we have literally transformed this company.” He added, “The all-hands conference was our opportunity to address not only our legacy team members, with their years of rich history, but also the more than 100 new employees who have joined over the past year to help us continue our record growth.”
Dan Shapiro, Krispy Krunchy’s® CEO, kicked off the conference by sharing the core values along with examples of how the company evidences them every day, was equally bullish on the future of the company. “I am proud of how everyone on this team has embraced change and stepped up to help us realize our full potential and growth as a brand,” said Shapiro.
Krispy Krunchy® has opened over a hundred and fifty new locations so far this year and anticipates keeping up that pace for new openings for the remainder of 2023. Unveiling a new website, new food photography, new partners, tools and licensee incentives, the brand had a lot to share in terms of support for the field and its customers.
The conference also featured breakout sessions for each corporate team, keynote speakers, and a discussion of new tools designed to help Operators run their business with more precision and more profitably. A highlight of the five-day event was a team-building project, where the group assembled bicycles for The Boys & Girls Club of the Emerald Coast.
For more information about Krispy Krunchy Chicken®, visit www.krispykrunchy.com or follow on Facebook and Instagram.
About Krispy Krunchy Chicken®
Krispy Krunchy Chicken® (KKC), founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops, universities, casinos and big box retailers across the U.S. The store-in-store concept allows licensees to serve hand-breaded, mild Cajun-spiced fried chicken and all white meat tenders to its guests, to increase their in-store profitability and drive frequency. The full menu also includes a variety of sides and the brand’s trademark honey biscuits.
Selling over one million pounds of chicken every week, Krispy Krunchy Chicken® boasts over 2,700 retail locations spanning 47 states in the United States and is rapidly expanding. To learn more about partnering with Krispy Krunchy Chicken®, please visit http://krispykrunchy.com/partnering.
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