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Insight: GM squeezes pounds and pennies to attack Ford’s pickup profit machine

Insight: GM squeezes pounds and pennies to attack Ford’s pickup profit machine

Insight: GM squeezes pounds and pennies to attack Ford's pickup profit machineWhen General Motors Co engineers were developing the 2019 Chevrolet Silverado and GMC Sierra pickup trucks, some of them joined public tours of Ford Motor Co’s Dearborn, Michigan factory to watch aluminum-bodied F-series trucks go down the assembly line. The redesign of the Ford F-series trucks, launched in 2014, set a new standard for fuel economy and lightweight vehicle construction. “They had a real hard time getting those doors to fit,” Tim Herrick, the executive chief engineer for GM truck programs told Reuters.

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